Sports

What Is JuJu Watkins Net Worth? A F!ull Breakdown

Published

10 hours ago

February 9, 2026

Admin

JuJu Watkins net worth in 2026 is estimated at between $750,000 and $1.5 million, largely from NIL deals and major brand endorsements. Even before turning professional, she has become one of the highest-earning athletes in women’s college basketball thanks to partnerships with companies like Nike and other national brands.

She doesn’t earn a salary from USC, but her income from sponsorships, marketing campaigns, and social media deals has already built a near seven-figure business. Below, we break down exactly how she makes her money, where her biggest deals come from, and how her net worth is likely to grow next.

Quick Bio

Full Name	Judea “JuJu” Watkins
Date of Birth	July 15, 2005
Age (2026)	20 years old
Nationality	American
Hometown	Los Angeles, California, USA
Height	6 ft 2 in (1.88 m)
Position	Guard
College Team	USC Trojans
High School	Sierra Canyon School
Profession	College Basketball Player
Estimated Net Worth (2026)	$750,000 – $1.5 million
Main Income Sources	NIL deals, endorsements, sponsorships
Major Brand Partners	Nike, Gatorade, State Farm, and others
Social Media	Active on Instagram and other platforms
Draft Status	Not yet in WNBA (as of 2026)

JuJu Watkins Net Worth in 2026: Latest Estimate

JuJu Watkins net worth is estimated at between $750,000 and $1.5 million as of 2026. These figures are based on her NIL earnings, brand sponsorships, and endorsement deals. While she doesn’t receive a salary from USC, her revenue from these off-court income sources has already set her on track for a highly successful financial future.

Unlike many college athletes, who rely on scholarships and stipends, JuJu is capitalizing on her public profile with significant sponsorship deals. Her growing fame in women’s college basketball, combined with her impressive on-court performance, has led to deals with major brands across sectors, from sports apparel to beverages and tech.

How JuJu Watkins Makes Money With NIL

The NIL (Name, Image, and Likeness) era has completely transformed college sports. JuJu Watkins is one of the prime examples of how college athletes can monetize their personal brands, even while still in school. Thanks to NIL deals, JuJu is earning money by promoting brands on her social media platforms, appearing in ads, and licensing her image for various products.

These deals can range from small, short-term campaigns to multi-million dollar contracts. JuJu’s partnerships reflect her wide appeal both on and off the court. Her increasing visibility with each game and each season allows her to sign more lucrative deals with top brands across sports, technology, and consumer products.

JuJu Watkins Biggest Brand Deals

A major part of JuJu’s net worth comes from her high-profile brand deals, with Nike being the most significant. As an athletic apparel partner, Nike likely provides her with financial incentives and performance-based bonuses linked to her visibility and success on the court. Beyond Nike, JuJu has signed agreements with brands like:

Gatorade
State Farm
Celsius
Wells Fargo
Dove
NerdWallet

These deals aren’t just about wearing or promoting products—they’re about creating a brand around JuJu Watkins. Each partnership adds a layer of credibility and increases her exposure, which, in turn, boosts her earning potential.

How Much JuJu Watkins Earns From Sponsorships

JuJu Watkins is a social media powerhouse, and her earnings from sponsorships and campaigns have significantly contributed to her net worth. For college athletes with her following and influence, sponsored posts can command anywhere from $10,000 to $50,000 or more per post, depending on the brand.

Additionally, her multi-campaign partnerships with large corporations likely earn her six-figure sums annually. These sponsorships are often structured with performance-based bonuses that increase as she becomes more visible on TV or in the public eye. JuJu’s growing reputation both as an athlete and influencer places her among the top earners in her field.

JuJu Watkins’ Basketball Career and Earnings

While NIL deals are currently JuJu’s primary source of income, her basketball career is the foundation of her financial success. Every game and tournament in which JuJu participates boosts her visibility, which directly influences her NIL earnings and brand deals.

Although she doesn’t receive a salary from USC, her college basketball career is an important part of her financial journey. The more she wins, the more games she plays in national tournaments, and the more exposure she gets, the more lucrative her endorsement deals become.

JuJu Watkins Nike Deal and Other Contracts

View this post on Instagram

A post shared by Juju Watkins (@jujubballin)

JuJu’s Nike deal is one of the cornerstones of her financial portfolio. As one of the biggest names in basketball apparel, Nike’s partnership provides JuJu with sponsorship payments, bonuses, and the chance to feature in global marketing campaigns.

Her contract likely includes performance-based incentives, which means her earnings could grow each season. Add to that her deals with Gatorade and other major brands, and you have a solid foundation for her growing net worth.

JuJu Watkins Investments and Business Moves

While still early in her career, JuJu has shown an interest in business ventures and investments. As an athlete with a strong personal brand, she could consider investing in sports startups or even buying shares in emerging women’s sports leagues.

Taking a page from the playbook of other financially successful athletes, JuJu’s future wealth will likely be built through smart investments and business partnerships. If she diversifies her income sources and continues to leverage her personal brand, her net worth could grow exponentially in the coming years.

JuJu Watkins vs Other College Stars: Net Worth Compared

Compared to her peers, JuJu Watkins ranks among the highest-earning female college athletes. While male athletes in football or basketball may have higher overall NIL earnings, JuJu is one of the leaders in women’s sports, a field that is seeing growing recognition and value for female athletes.

In women’s college basketball, her net worth puts her in the top echelon, alongside other prominent players. As women’s sports continue to gain visibility and financial backing, JuJu’s earnings are poised to continue growing.

How JuJu Watkins Net Worth Could Grow Next

Looking ahead, JuJu Watkins net worth is set to grow even further as she transitions into a professional career. When she enters the WNBA, her salary, endorsements, and the potential for international contracts will likely significantly boost her income.

Her profile as an influencer, combined with her athletic ability, positions her to be one of the top-earning female athletes in the world. The opportunities to sign larger endorsement deals, create merchandise lines, and further her brand will only continue to expand.